Lead UX Designer with 13 years of client- and agency-side experience and a systemic approach to user experience, information architecture, service design and digital product strategy.
UX leadership rooted in systems thinking, structured communication and contemporary digital product culture.
Discovery, double-diamond thinking, research synthesis, flow architecture, usability testing and iterative optimisation.
Working closely with stakeholders, Product Owners, optimisation teams and engineering from discovery to delivery.
Leadership across finance, telecommunications, healthcare, retail and digital optimisation ecosystems.
Foundations in typography, branding, editorial systems and visual storytelling through interdisciplinary design education.
Available for UX strategy, product design, design systems and digital experience projects.