Lead UX Designer & Brand Strategist — Mainz, Germany

Ümit
Özcan

Lead UX Designer & Brand Strategist with 13+ years in UX/UI and 20+ years in digital design, art direction and branding. Experienced in building digital products, leading UX teams, developing design systems and connecting user experience with brand strategy.

Focus: Research-led UX, DesignOps, brand experience and AI-assisted design across finance, telecommunications, gambling, healthcare, retail and e-commerce.

Research.
Systems.
Experience.

Research-led UX leadership combining user experience, product design, design operations and brand strategy with modern AI-assisted workflows.

Core Competencies

  • User Experience & Interface Design
  • UX Strategy & Information Architecture
  • User Flows & Wireframing
  • Prototyping & Mobile UX
  • User Research & Usability Testing
  • Design Systems & DesignOps
  • Service & Product Design

Methodology

Qualitative & quantitative research, contextual inquiry, journey mapping, research synthesis, usability audits, Double Diamond, analytics, optimisation and A/B testing.

Collaboration

UX team leadership, stakeholder management, design-system governance, Agile collaboration and cross-functional delivery from discovery through implementation.

Tools

  • Figma, FigJam & Figma Make
  • Google Stitch
  • Sketch & Axure
  • Miro & Adobe Creative Cloud
  • Jira & Confluence
  • ChatGPT, Claude, Gemini & Kimi

From Research.
To Product.
To Impact.

13+ years in UX/UI design, supported by 20+ years across digital design, art direction, branding and visual communication.

2021 — 2023
2025 — 2026
Senior UX/UI Designer & Brand Consultant
Freelance
User research, interviews, usability audits and wireframing; AI-assisted prototyping; and the integration of UX strategy, interface design and brand requirements into clearer digital experiences.
2023 — 2025
AI Research & Advanced Upskilling
Strategic Sabbatical
Deep-dive research into Generative AI, prompt engineering and next-generation UX/UI workflows, including the psychological and structural impact of AI on human-computer interaction.
2020
Lead UX Designer
Camelot UK — The National Lottery
Mentored UX designers across product squads, supported consistent research practices and agile design systems, facilitated usability testing, and contributed to Design System evolution.
2017 — 2019
Lead UX Designer
TalkTalk UK Plc
Led user research, journey mapping, usability testing and iterative product development; used research and analytics to identify opportunities in product experiences and checkout flows.
2012 — 2016
Senior UX Designer
Barclays UK — Digital Banking
Conducted research, usability testing and contextual inquiry for iOS, Android and ATM interfaces, translating findings into information architecture, user flows, wireframes and interaction solutions.
2001 — 2011
Art Director & Senior Digital Art Director
Various International Agencies
Developed creative strategies, visual concepts and digital experiences across international client accounts, contributing to corporate identity, visual systems, branding and digital art direction.

Design.
Strategy.
Technology.

A design education spanning typography, branding, media design, fine arts, photography and strategic marketing, complemented by recent AI-focused certifications.

1995 — 2000
Diploma in Design
University of Applied Sciences, Mainz, Germany
Grade: 1.8
Specialization in Typography, Branding, Media Design, Illustration and Photography.
1999
Strategic Marketing & Finance
Ichthus University, Rotterdam, Netherlands
Scholarship covering International Finance, Marketing & Law, and Strategic Marketing.
1997
Fine Arts & Visual Arts
Royal Academy of Fine Arts, Brussels, Belgium
Scholarship covering Painting, Drawing, Illustration and Photography.
2019 — 2026
Certifications
Elements of AI — April 2019
Figma UI/UX Design — August 2026
Online Marketing & Brand Experience with AI — August 2026
Prototyping, design systems, responsive design, developer handoff, AI tools, brand strategy, design theory and perception psychology.

People.
Perspective.
Trust.

Thoughts from former colleagues on collaboration, leadership and working together.

Let’s Make
Complexity
Clear.

Available for UX strategy, product design, design systems, brand experience and AI-assisted digital product projects.